''The Industry Standard'' is a U.S. news web site dedicated to technology business news, part of ''

InfoWorld ''InfoWorld'' (abbreviated IW) is an information technology media business. Founded in 1978, it began as a monthly magazine. In 2007, it transitioned to a web-only publication. Its parent company today is International Data Group, and its siste ...

'', a news website covering technology in general. It is a revival of a weekly

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

based in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

which was published between 1998 and 2001.

Print magazine, 1998–2001

''The Industry Standard'' called itself "the newsmagazine of the Internet economy", and it specialized in areas where business and the Internet overlapped. Like ''

Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Fra ...

'', ''

Red Herring A red herring is a figurative expression referring to a logical fallacy in which a clue or piece of information is or is intended to be misleading, or distracting from the actual question. Red herring may also refer to: Animals * Red herring (fis ...

'', and (later) ''

Business 2.0 ''Business 2.0'' was a monthly magazine publication founded by magazine entrepreneur Chris Anderson, Mark Gross, and journalist James Daly in order to chronicle the rise of the " New Economy". First published in July 1998, the magazine was sold ...

'', it was part of a breed of late 1990s publications that filled a gap in technology coverage left by mainstream media at the time. The magazine, which was owned by the technology publishing company

IDG International Data Group (IDG, Inc.) is a market intelligence and demand generation company focused on the technology industry. IDG, Inc.’s mission is centered around supporting the technology industry through research, data, marketing technol ...

, was in many ways the brainchild of

John Battelle John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch ''Wired'' in the 1990s and launched ''The Industry Standard ''during the dot-com bo ...

, who had been a journalist at ''Wired'' both in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

and the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

. Jonathan Weber was its editor-in-chief. The magazine also ran a web site, thestandard.com. Beginning in 1999, ''The Standard'' began selling a large number of advertising pages in the magazine, and began to be referred to as "the bible" of the Internet economy. In 2000, it sold more ad pages than any magazine in America, and launched that year a European edition. However, as the

dot-com boom The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Compos ...

failed, sales of the magazine began to shrink, and it went into bankruptcy in August 2001. One of the ''Standard''s writer-editors,

James Ledbetter James Ledbetter is an author and editor based in New York City. Career Journalism In 2010, Ledbetter became editor-in-charge of Reuters.com. In 2008, he joined online magazine ''Slate'', where he oversaw the business news web site The Big Money. ...

, published a book in 2003 about the magazine's rise and fall; entitled ''Starving to Death on $200 Million: The Short, Absurd Life of The Industry Standard''.

Website, 2008–present

IDG relaunched ''The Industry Standard'' as an online-only publication in 2008. The site featured technology industry news and an interactive section where visitors could make predictions about the future of the tech industry. In 2010, ''The Industry Standard'' became a "channel" within ''InfoWorld'', another publication owned by IDG.

References

External links

Website
Business magazines published in the United States Online magazines published in the United States Science and technology magazines published in the United States Weekly magazines published in the United States Defunct magazines published in the United States Dot-com bubble Magazines established in 1998 Magazines disestablished in 2001 Magazines published in San Francisco Online magazines with defunct print editions {{trade-mag-stub